5 Key Elements of Good Content
In the marketing world, we hear “content is king” on repeat. Developing a content strategy is the first step in knowing which channels make the most sense in your industry and for your brand. Whether your most effective channel is direct mail, social media, or even field marketing events, the way you speak to your future buyers. Here are our top 5 considerations when creating every customer-facing interaction.
Understanding your target audience: Good marketing content should be tailored to your target audience's needs, interests, and preferences. This requires understanding your audience, what they care about, and how your product or service can benefit them. If you haven’t done a deep dive into your organization’s brand guidelines and customer experience, the time is NOW.
Clear messaging: Your marketing content should communicate your message clearly and concisely. Avoid using overly technical or jargon-heavy language that may confuse or turn off your audience. We know you’re passionate about what you do, but default to the K.I.S.S. approach when creating your content.
Engaging visuals: Visuals like images, videos, and infographics can make your content more appealing and easier to understand. They can also help grab your audience's attention and keep them engaged. This is especially true for products that are experience-based or as an example of a completed project or successful event.
Compelling storytelling: Good marketing content should tell a story that resonates with your audience. The use of real-life examples, testimonials, or case studies demonstrating how your product or service has helped others is a proof point to potential customers that goes further than simply bullet listing information.
Strong calls-to-action: Your marketing content should always include a clear and compelling call-to-action that encourages your audience to take a specific action, such as making a purchase or signing up for a free trial. Make it as easy as possible to get in touch with you.
Good marketing content can help businesses build brand awareness, attract new leads, engage with their audience, and ultimately drive more conversions and sales. After years of building content calendars for companies of all sizes, we’ve learned not only the type of content that people like to consume, we know which tools to use to make it easier to get started. We would love to help you build a customized content strategy that makes sense for your business or organization. It’s truly one of our favorite things to do.