Getting Your Marketing Operations From “Here” to “There”

Rural areas tend to have low population densities, which can make it challenging for marketers to reach a large number of people and can make it difficult to justify the cost of traditional marketing, like direct mail or events. The local audience is already familiar with your brand, product or services, and often are on a first-name basis with your team.

Digital marketing channels like social media, email, or websites have become useful channels for small businesses to leverage to expand reach beyond their town, county, and even region. Digital marketing is often more cost-effective than traditional marketing methods too, making an effective digital strategy a necessity.

The rise of digital marketing via social media and paid ads has increased the visibility of small organizations that are using the channel most effectively. Beyond geography and basic demographics, knowing the target audience for your product on an almost granular level, like real-world purchasing behaviors, allows your marketing budget to be stretched further. As part of our process we work directly with stakeholders and subject matter experts and even conduct customer surveys when building ideal buyer profiles. It’s the difference between finding a real person, with real purchase intent versus a haphazard approach to running an ad in a certain region or to a certain age group and hoping for the best.

Another great by-product of digital marketing is the insight small businesses gain through the ability to track and measure the effectiveness of their marketing efforts in real-time. Analytics allows adjustments to your strategy based on data and improves overall marketing performance.