What is SEO?

Search Engine Optimization (SEO) is the process of improving your website's visibility and ranking on search engine results pages like Google. Facebook updates and new blog posts are no longer enough.

By optimizing your website for SEO, your website’s organic traffic is increased, meaning potential customers can find you easier. Paid search results are always an option and even a good choice when first launching a new website, but the goal is to have quality content that’s relevant to attract web browsers that are ready to buy. Here are a few of the main benefits and their definitions to get you started.

• Increased Organic Traffic

  Organic traffic refers to the traffic that comes to your website through search engines like Google. By optimizing your website for SEO, you can improve your website's ranking on search engine results pages, which can lead to increased organic traffic. When your website ranks higher on search engine results pages, it becomes more visible to users, which in turn can result in more clicks and visits to your website.

• Improved User Experience

  One of the key factors that search engines consider when ranking websites is user experience. By optimizing your website for SEO, you can improve the user experience on your website, which can help improve your website's ranking on search engine results pages. This includes factors such as website speed, mobile responsiveness, easy navigation, and quality content.

• Better ROI

  Optimizing your website for SEO can lead to better return on investment (ROI) compared to other digital marketing channels. Unlike paid advertising, where you have to keep investing money to keep getting traffic, the traffic you get from SEO is organic and sustainable. Once you have optimized your website for SEO, you can continue to receive organic traffic without any additional investment.

• Improved Brand Awareness

  When your website ranks higher on search engine results pages, it can improve your brand's visibility and awareness. Users are more likely to trust and click on websites that appear on the first page of search engine results pages, which can result in more brand exposure and recognition.

• Competitive Advantage

  Optimizing your website for SEO can give you a competitive advantage over your competitors. By appearing higher on search engine results pages, you can attract more traffic to your website and potentially steal market share from your competitors.

  From increased organic traffic and improved user experience to better ROI and improved brand awareness, there are many reasons why you should invest in SEO. The main thing we advise our clients on is being realistic and consistent. Organic search boosts take time. Results can usually be seen in 6-8 months but are almost completely dependent on well-though out keyword research and a solid content calendar across channels. If you haven't already, it's time to start optimizing your website for SEO to stay ahead of the competition and grow your business.